AdRiver vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
AdRiver · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
1
47
Open Page Rank 8+
26
689
Open Page Rank 7+
99
2,812
Open Page Rank 6+
180
5,269
Open Page Rank 5+
307
8,688
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdRiver · AppNexus · share of sites in each country using one or the other
United States
1,590
63,153
United Kingdom
1,025
28,394
Canada
705
28,277
Germany
1,794
20,086
India
521
21,189
France
927
20,122
Australia
254
18,205
Netherlands
1,420
16,405
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdRiver | AppNexus |
|---|---|---|
| LCP | 2 s | 1.9 s |
| INP | 150 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AdRiver to AppNexus
| Domain | When |
|---|---|
| manutd.one | Apr 2026 |
AppNexus to AdRiver
| Domain | When |
|---|---|
| xyberbara.com | Jul 2025 |