AdRiver vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
AdRiver · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdRiver · Microsoft Advertising · share of sites in each country using one or the other
United States
1,590
194,280
Italy
720
120,089
Germany
1,794
109,223
United Kingdom
1,025
96,386
France
927
85,328
Netherlands
1,420
71,387
India
521
66,986
Canada
705
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdRiver | Microsoft Advertising |
|---|---|---|
| LCP | 2 s | 1.9 s |
| INP | 150 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AdRiver to Microsoft Advertising
| Domain | When |
|---|---|
| drbogue.com | Apr 2026 |
| msk.ru | Sep 2025 |