AdRoll vs AppNexus

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · AppNexus · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · AppNexus · share of sites in each country using one or the other

United States 23,552

55,306

Canada 6,363

24,555

United Kingdom 5,073

25,318

India 6,902

18,466

Germany 2,839

18,026

Australia 4,571

16,016

France 2,587

17,057

Spain 2,329

15,020

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All AppNexus sites