AdRoll vs Criteo

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Criteo · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Criteo · share of sites in each country using one or the other

United States 23,318

41,070

United Kingdom 5,082

23,599

Canada 6,283

22,368

India 6,648

17,749

Germany 2,709

19,382

France 2,564

17,018

Australia 4,454

15,055

Spain 2,423

15,932

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Criteo sites