AdRoll vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Google AdSense · share of sites in each country using one or the other

United States 23,318

115,171

India 6,648

86,154

Japan 1,815

85,746

United Kingdom 5,082

52,541

Germany 2,709

50,132

France 2,564

48,998

Brazil 2,244

48,969

Canada 6,283

43,294

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Google AdSense sites