AdRoll vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Google AdSense · share of sites in each country using one or the other

United States 26,453

131,437

India 7,866

99,010

Japan 2,167

99,382

United Kingdom 5,911

60,052

France 3,339

59,932

Germany 3,359

58,831

Indonesia 2,818

55,856

Canada 7,386

50,721

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Google AdSense sites