AdRoll vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Microsoft Advertising · share of sites in each country using one or the other

United States 23,552

179,390

Italy 2,242

106,385

Germany 2,839

100,083

United Kingdom 5,073

87,382

France 2,587

73,584

India 6,902

59,833

Netherlands 2,015

63,866

Canada 6,363

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Microsoft Advertising sites