AdScale vs Criteo
Head-to-head usage across the sites we track.
Top sites by authority
AdScale · Criteo · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
1
40
Open Page Rank 8+
1
668
Open Page Rank 7+
2
2,747
Open Page Rank 6+
4
4,994
Open Page Rank 5+
15
7,858
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdScale · Criteo · share of sites in each country using one or the other
United States
812
41,070
United Kingdom
241
23,599
Canada
197
22,368
Germany
133
19,382
India
199
17,749
France
115
17,018
Spain
90
15,932
Italy
103
15,643
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdScale | Criteo |
|---|---|---|
| LCP | 1.6 s | 2 s |
| INP | 100 ms | 125 ms |
| CLS | 0 | 0.05 |
| TTFB | 500 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.