AdThrive vs AppNexus

Head-to-head usage across the sites we track.

Top sites by authority

AdThrive · AppNexus · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdThrive · AppNexus · share of sites in each country using one or the other

United States 6,563

53,163

Canada 4,911

24,461

United Kingdom 4,432

24,886

India 2,973

18,232

Germany 2,302

17,552

Australia 3,633

15,760

France 1,734

16,584

Spain 1,460

15,151

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdThrive sites · All AppNexus sites