AdThrive vs AppNexus

Head-to-head usage across the sites we track.

Top sites by authority

AdThrive · AppNexus · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdThrive · AppNexus · share of sites in each country using one or the other

United States 7,215

63,153

Canada 5,498

28,277

United Kingdom 4,955

28,394

India 3,486

21,189

Germany 2,629

20,086

Australia 4,200

18,205

France 2,113

20,122

Spain 1,578

17,003

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdThrive sites · All AppNexus sites