AdThrive vs Criteo

Head-to-head usage across the sites we track.

8,805
websites
vs
193,415
websites

Top sites by authority

AdThrive · Criteo · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 2 40
Open Page Rank 8+ 26 668
Open Page Rank 7+ 218 2,747
Open Page Rank 6+ 584 4,994
Open Page Rank 5+ 1,269 7,858

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdThrive · Criteo · share of sites in each country using one or the other

United States 6,563 41,070
United Kingdom 4,432 23,599
Canada 4,911 22,368
Germany 2,302 19,382
India 2,973 17,749
France 1,734 17,018
Australia 3,633 15,055
Spain 1,460 15,932

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric AdThrive Criteo
LCP 1.5 s 2 s
INP 125 ms 125 ms
CLS 0.05 0.05
TTFB 700 ms 800 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdThrive sites · All Criteo sites

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