AdThrive vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
AdThrive · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdThrive · Microsoft Advertising · share of sites in each country using one or the other
United States
6,532
179,390
Italy
1,267
106,385
Germany
2,319
100,083
United Kingdom
4,386
87,382
France
1,745
73,584
Netherlands
1,803
63,866
India
2,969
59,833
Canada
4,832
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdThrive | Microsoft Advertising |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AdThrive to Microsoft Advertising
| Domain | When |
|---|---|
| pebblemag.com | Jan 2026 |
Microsoft Advertising to AdThrive
| Domain | When |
|---|---|
| rpgbot.net | Jun 2026 |
| chefalli.com | Nov 2025 |
| firststepeurope.com | Oct 2025 |
| cats.com | Sep 2025 |
| listverse.com | Sep 2025 |