AdThrive vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
AdThrive · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdThrive · Microsoft Advertising · share of sites in each country using one or the other
United States
7,215
194,280
Italy
1,393
120,089
Germany
2,629
109,223
United Kingdom
4,955
96,386
France
2,113
85,328
Netherlands
2,030
71,387
India
3,486
66,986
Canada
5,498
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdThrive | Microsoft Advertising |
|---|---|---|
| LCP | 1.6 s | 1.9 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AdThrive to Microsoft Advertising
| Domain | When |
|---|---|
| pebblemag.com | Jan 2026 |
| funktionalhome.com | Aug 2025 |
Microsoft Advertising to AdThrive
| Domain | When |
|---|---|
| chefalli.com | Nov 2025 |
| firststepeurope.com | Oct 2025 |
| cats.com | Sep 2025 |
| listverse.com | Sep 2025 |