AdThrive vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
AdThrive · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AdThrive · Microsoft Advertising · share of sites in each country using one or the other
United States
6,563
180,700
Italy
1,366
113,422
Germany
2,302
98,787
United Kingdom
4,432
87,840
France
1,734
76,969
Netherlands
1,826
64,450
Canada
4,911
57,987
India
2,973
59,005
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AdThrive | Microsoft Advertising |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AdThrive to Microsoft Advertising
| Domain | When |
|---|---|
| fut.gg | Oct 2026 |
| pebblemag.com | Jan 2026 |
Microsoft Advertising to AdThrive
| Domain | When |
|---|---|
| layersofhappiness.com | Aug 2026 |
| rpgbot.net | Jun 2026 |
| chefalli.com | Nov 2025 |
| firststepeurope.com | Oct 2025 |