Advally vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Advally · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Advally · Microsoft Advertising · share of sites in each country using one or the other
United States
28
179,390
Italy
14
106,385
Germany
16
100,083
United Kingdom
19
87,382
France
15
73,584
Netherlands
14
63,866
India
16
59,833
Canada
19
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Advally | Microsoft Advertising |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 87 ms | 75 ms |
| CLS | 0.03 | 0 |
| TTFB | 750 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Advally
| Domain | When |
|---|---|
| satelliteguys.us | Sep 2025 |