Adverticum vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
47
Open Page Rank 8+
1
689
Open Page Rank 7+
7
2,812
Open Page Rank 6+
20
5,269
Open Page Rank 5+
36
8,688
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · AppNexus · share of sites in each country using one or the other
United States
99
63,153
United Kingdom
112
28,394
Canada
53
28,277
India
21
21,189
Germany
137
20,086
France
78
20,122
Australia
27
18,205
Spain
82
17,003
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | AppNexus |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.