Adverticum vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
43
Open Page Rank 8+
1
646
Open Page Rank 7+
6
2,645
Open Page Rank 6+
18
4,923
Open Page Rank 5+
33
7,930
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · AppNexus · share of sites in each country using one or the other
United States
70
53,163
United Kingdom
97
24,886
Canada
40
24,461
India
23
18,232
Germany
121
17,552
France
61
16,584
Australia
22
15,760
Spain
75
15,151
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | AppNexus |
|---|---|---|
| LCP | 1.7 s | 1.9 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.