Adverticum vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
41
Open Page Rank 8+
1
670
Open Page Rank 7+
6
2,747
Open Page Rank 6+
19
5,157
Open Page Rank 5+
35
8,426
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · AppNexus · share of sites in each country using one or the other
United States
73
55,306
United Kingdom
102
25,318
Canada
45
24,555
India
19
18,466
Germany
122
18,026
France
63
17,057
Australia
21
16,016
Spain
75
15,020
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | AppNexus |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.