Affirm vs Shop Pay

Head-to-head usage across the sites we track.

Top sites by authority

Affirm · Shop Pay · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Affirm · Shop Pay · share of sites in each country using one or the other

United States 7,715

196,281

United Kingdom 1,181

71,127

Canada 2,634

55,052

Australia 870

48,611

Germany 648

39,993

France 669

32,955

India 1,511

26,930

Italy 475

26,299

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Affirm sites · All Shop Pay sites