Affirm vs Shop Pay

Head-to-head usage across the sites we track.

Top sites by authority

Affirm · Shop Pay · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Affirm · Shop Pay · share of sites in each country using one or the other

United States 6,798

181,827

United Kingdom 1,040

66,046

Canada 2,279

49,768

Australia 767

44,237

Germany 565

38,032

France 556

30,382

Italy 476

26,413

India 1,298

23,869

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Affirm sites · All Shop Pay sites