Amazon Advertising vs Criteo

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Criteo · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Criteo · share of sites in each country using one or the other

United States 46,200

41,070

United Kingdom 20,145

23,599

Canada 20,837

22,368

India 15,324

17,749

Germany 12,349

19,382

Australia 13,428

15,055

France 11,281

17,018

Spain 10,661

15,932

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Criteo sites