Amazon Advertising vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Google AdSense · share of sites in each country using one or the other

United States 46,200

115,171

India 15,324

86,154

Japan 9,062

85,746

United Kingdom 20,145

52,541

Canada 20,837

43,294

Germany 12,349

50,132

France 11,281

48,998

Brazil 9,092

48,969

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Google AdSense sites