Amazon Advertising vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Google AdSense · share of sites in each country using one or the other

United States 46,534

116,489

India 15,482

87,419

Japan 9,165

86,744

United Kingdom 20,433

53,239

Germany 12,705

51,378

Canada 20,982

43,069

France 11,658

50,047

Brazil 9,224

49,841

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Google AdSense sites