Amazon Advertising vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Google AdSense · share of sites in each country using one or the other

United States 54,596

131,437

India 18,582

99,010

Japan 10,614

99,382

United Kingdom 24,476

60,052

Canada 25,461

50,721

France 14,461

59,932

Germany 15,082

58,831

Brazil 10,398

55,171

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Google AdSense sites