Amazon Advertising vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Microsoft Advertising · share of sites in each country using one or the other

United States 54,596

194,280

Italy 11,581

120,089

Germany 15,082

109,223

United Kingdom 24,476

96,386

France 14,461

85,328

Canada 25,461

64,841

India 18,582

66,986

Netherlands 12,032

71,387

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Microsoft Advertising sites