Amazon Advertising vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Microsoft Advertising · share of sites in each country using one or the other

United States 46,534

179,390

Italy 10,041

106,385

Germany 12,705

100,083

United Kingdom 20,433

87,382

France 11,658

73,584

Canada 20,982

57,630

India 15,482

59,833

Netherlands 10,018

63,866

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Microsoft Advertising sites