Amazon Advertising vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Microsoft Advertising · share of sites in each country using one or the other

United States 46,200

180,700

Italy 10,067

113,422

Germany 12,349

98,787

United Kingdom 20,145

87,840

France 11,281

76,969

Canada 20,837

57,987

Netherlands 9,881

64,450

India 15,324

59,005

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Microsoft Advertising sites