Amazon Associates vs Rakuten
Head-to-head usage across the sites we track.
Top sites by authority
Amazon Associates · Rakuten · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
16
6
Open Page Rank 8+
113
50
Open Page Rank 7+
257
154
Open Page Rank 6+
413
300
Open Page Rank 5+
748
525
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amazon Associates · Rakuten · share of sites in each country using one or the other
United States
7,711
2,336
Japan
4,537
757
United Kingdom
2,676
1,520
India
2,708
1,386
Canada
2,314
1,514
Germany
2,611
999
France
1,829
992
Italy
1,786
905
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amazon Associates | Rakuten |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.