Amazon Associates vs Rakuten
Head-to-head usage across the sites we track.
Top sites by authority
Amazon Associates · Rakuten · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
18
6
Open Page Rank 8+
120
48
Open Page Rank 7+
273
150
Open Page Rank 6+
445
303
Open Page Rank 5+
803
538
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amazon Associates · Rakuten · share of sites in each country using one or the other
United States
8,747
2,658
Japan
5,703
861
United Kingdom
3,007
1,773
India
3,156
1,591
Canada
2,647
1,763
Germany
3,098
1,187
France
2,258
1,210
Australia
1,758
1,357
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amazon Associates | Rakuten |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.