Amazon Associates vs Rakuten
Head-to-head usage across the sites we track.
Top sites by authority
Amazon Associates · Rakuten · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
18
6
Open Page Rank 8+
118
49
Open Page Rank 7+
272
157
Open Page Rank 6+
437
311
Open Page Rank 5+
784
541
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amazon Associates · Rakuten · share of sites in each country using one or the other
United States
7,810
2,372
Japan
4,660
752
India
2,795
1,413
United Kingdom
2,666
1,531
Canada
2,320
1,543
Germany
2,673
1,023
France
1,890
998
Australia
1,510
1,181
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amazon Associates | Rakuten |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.