Amobee vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Amobee · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
2
47
Open Page Rank 8+
19
689
Open Page Rank 7+
59
2,812
Open Page Rank 6+
92
5,269
Open Page Rank 5+
139
8,688
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amobee · AppNexus · share of sites in each country using one or the other
United States
987
63,153
United Kingdom
220
28,394
Canada
284
28,277
India
303
21,189
France
131
20,122
Germany
133
20,086
Australia
221
18,205
Spain
102
17,003
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amobee | AppNexus |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 125 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Amobee to AppNexus
| Domain | When |
|---|---|
| 959theranch.com | Mar 2026 |
| getbioma.com | Aug 2025 |
| bioma.health | Aug 2025 |
AppNexus to Amobee
| Domain | When |
|---|---|
| thrifty.com.au | Jan 2026 |