Amobee vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Amobee · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
2
43
Open Page Rank 8+
17
646
Open Page Rank 7+
55
2,645
Open Page Rank 6+
88
4,923
Open Page Rank 5+
134
7,930
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amobee · AppNexus · share of sites in each country using one or the other
United States
901
53,163
United Kingdom
187
24,886
Canada
263
24,461
India
251
18,232
Germany
105
17,552
France
104
16,584
Australia
194
15,760
Spain
90
15,151
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amobee | AppNexus |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 125 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Amobee to AppNexus
| Domain | When |
|---|---|
| 959theranch.com | Mar 2026 |
AppNexus to Amobee
| Domain | When |
|---|---|
| classpass.no | Jul 2026 |
| whatnot.com | Jul 2026 |
| thrifty.com.au | Jan 2026 |