Amobee vs AppNexus
Head-to-head usage across the sites we track.
Top sites by authority
Amobee · AppNexus · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
1
41
Open Page Rank 8+
17
670
Open Page Rank 7+
60
2,747
Open Page Rank 6+
90
5,157
Open Page Rank 5+
137
8,426
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amobee · AppNexus · share of sites in each country using one or the other
United States
933
55,306
United Kingdom
191
25,318
Canada
272
24,555
India
264
18,466
Germany
110
18,026
France
108
17,057
Australia
207
16,016
Spain
90
15,020
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amobee | AppNexus |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 125 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Amobee to AppNexus
| Domain | When |
|---|---|
| 959theranch.com | Mar 2026 |
AppNexus to Amobee
| Domain | When |
|---|---|
| classpass.no | Jul 2026 |
| whatnot.com | Jul 2026 |
| thrifty.com.au | Jan 2026 |