Amobee vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Amobee · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Amobee · Microsoft Advertising · share of sites in each country using one or the other
United States
987
194,280
Italy
103
120,089
Germany
133
109,223
United Kingdom
220
96,386
France
131
85,328
Netherlands
102
71,387
India
303
66,986
Canada
284
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Amobee | Microsoft Advertising |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Amobee to Microsoft Advertising
| Domain | When |
|---|---|
| bosleymd.com | Jan 2026 |
| bethel.edu | Nov 2025 |
Microsoft Advertising to Amobee
| Domain | When |
|---|---|
| southernfordnewportnews.com | May 2026 |
| usapark.net | Jan 2026 |
| simpleshoes.com | Aug 2025 |