AMP vs Emotion

Head-to-head usage across the sites we track.

Top sites by authority

AMP · Emotion · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AMP · Emotion · share of sites in each country using one or the other

United States 13,441

78,134

Indonesia 72,741

16,605

India 9,842

42,524

United Kingdom 5,698

31,739

Canada 4,885

28,525

Brazil 8,577

24,389

Germany 5,352

26,940

France 5,143

23,310

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AMP sites · All Emotion sites