Apple Pay vs Google Pay

Head-to-head usage across the sites we track.

Top sites by authority

Apple Pay · Google Pay · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Apple Pay · Google Pay · share of sites in each country using one or the other

United States 189,872

115,973

United Kingdom 70,809

48,872

Canada 52,232

31,240

Germany 46,179

33,232

Australia 46,321

29,971

France 39,139

17,814

Italy 31,286

21,811

Spain 27,144

17,450

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Apple Pay sites · All Google Pay sites