Apple Pay vs Visa

Head-to-head usage across the sites we track.

Top sites by authority

Apple Pay · Visa · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Apple Pay · Visa · share of sites in each country using one or the other

United States 204,715

136,880

United Kingdom 76,078

53,100

Canada 57,717

38,277

Germany 48,853

37,832

Australia 50,714

34,759

France 42,935

31,324

India 30,859

24,009

Italy 31,320

23,357

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Apple Pay sites · All Visa sites