Apple Pay vs Visa

Head-to-head usage across the sites we track.

Top sites by authority

Apple Pay · Visa · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Apple Pay · Visa · share of sites in each country using one or the other

United States 188,852

124,674

United Kingdom 70,295

48,897

Canada 52,486

34,451

Germany 45,988

35,257

Australia 46,848

31,989

France 39,196

28,563

Italy 29,866

22,223

India 27,766

21,640

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Apple Pay sites · All Visa sites