Apple Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Apple Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
20
3
Open Page Rank 8+
173
17
Open Page Rank 7+
494
45
Open Page Rank 6+
864
75
Open Page Rank 5+
1,272
115
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Apple Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
6,142
352
India
3,226
267
United Kingdom
3,210
202
Canada
2,886
183
Germany
2,733
158
France
2,430
147
Spain
2,342
161
Italy
2,185
143
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Apple Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.2 s | 2.2 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Apple Sign-in sites · All Microsoft Authentication sites