Apple Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Apple Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
17
3
Open Page Rank 8+
172
20
Open Page Rank 7+
492
50
Open Page Rank 6+
850
80
Open Page Rank 5+
1,261
120
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Apple Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
6,744
395
India
3,475
304
United Kingdom
3,492
228
Canada
3,230
211
Germany
3,001
190
France
2,775
186
Spain
2,587
186
Italy
2,409
164
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Apple Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.3 s | 2.3 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Apple Sign-in sites · All Microsoft Authentication sites