Apple Sign-in vs Microsoft Authentication
Head-to-head usage across the sites we track.
Top sites by authority
Apple Sign-in · Microsoft Authentication · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
22
3
Open Page Rank 8+
175
15
Open Page Rank 7+
491
41
Open Page Rank 6+
854
71
Open Page Rank 5+
1,268
109
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Apple Sign-in · Microsoft Authentication · share of sites in each country using one or the other
United States
6,161
339
India
3,298
261
United Kingdom
3,290
202
Canada
2,955
183
Germany
2,737
163
France
2,482
158
Spain
2,425
168
Italy
2,259
152
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Apple Sign-in | Microsoft Authentication |
|---|---|---|
| LCP | 2.2 s | 2.2 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Apple Sign-in sites · All Microsoft Authentication sites