APPLOVIN vs Google AdSense
Head-to-head usage across the sites we track.
Top sites by authority
APPLOVIN · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
APPLOVIN · Google AdSense · share of sites in each country using one or the other
United States
2,725
116,489
India
1,037
87,419
Japan
356
86,744
United Kingdom
1,198
53,239
Germany
774
51,378
France
701
50,047
Brazil
520
49,841
Indonesia
446
47,737
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | APPLOVIN | Google AdSense |
|---|---|---|
| LCP | 2.1 s | 2.1 s |
| INP | 125 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google AdSense to APPLOVIN
| Domain | When |
|---|---|
| horrorpatch.com | Mar 2026 |
| redfir.cz | Feb 2026 |
| inspireuplift.com | Jan 2026 |
| calm.com | Dec 2025 |