APPLOVIN vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

APPLOVIN · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

APPLOVIN · Microsoft Advertising · share of sites in each country using one or the other

United States 2,923

182,166

Italy 609

110,918

Germany 776

98,394

United Kingdom 1,190

87,408

France 708

76,184

Netherlands 550

64,020

Canada 1,689

57,630

Spain 675

58,499

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Oct 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All APPLOVIN sites · All Microsoft Advertising sites