APPLOVIN vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

APPLOVIN · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

APPLOVIN · Microsoft Advertising · share of sites in each country using one or the other

United States 2,725

179,390

Italy 606

106,385

Germany 774

100,083

United Kingdom 1,198

87,382

France 701

73,584

Netherlands 563

63,866

India 1,037

59,833

Canada 1,570

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All APPLOVIN sites · All Microsoft Advertising sites