AppNexus vs Assertive Yield
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Assertive Yield · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Assertive Yield · share of sites in each country using one or the other
United States
55,306
88
United Kingdom
25,318
41
Canada
24,555
49
India
18,466
37
Germany
18,026
34
France
17,057
30
Australia
16,016
24
Spain
15,020
15
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Assertive Yield |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AppNexus to Assertive Yield
| Domain | When |
|---|---|
| booksandbao.com | Apr 2026 |
| bookwormera.com | Oct 2025 |