AppNexus vs DoubleClick Floodlight
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · DoubleClick Floodlight · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
47
0
Open Page Rank 8+
689
12
Open Page Rank 7+
2,812
22
Open Page Rank 6+
5,269
33
Open Page Rank 5+
8,688
42
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · DoubleClick Floodlight · share of sites in each country using one or the other
United States
63,153
328
United Kingdom
28,394
201
Canada
28,277
220
India
21,189
202
France
20,122
189
Germany
20,086
189
Australia
18,205
166
Spain
17,003
166
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | DoubleClick Floodlight |
|---|---|---|
| LCP | 1.9 s | 2.2 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.