AppNexus vs DoubleClick Floodlight
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · DoubleClick Floodlight · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
43
0
Open Page Rank 8+
654
11
Open Page Rank 7+
2,730
24
Open Page Rank 6+
5,140
34
Open Page Rank 5+
8,455
43
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · DoubleClick Floodlight · share of sites in each country using one or the other
United States
53,163
298
United Kingdom
24,886
173
Canada
24,461
195
India
18,232
182
Germany
17,552
157
France
16,584
157
Australia
15,760
143
Spain
15,151
153
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | DoubleClick Floodlight |
|---|---|---|
| LCP | 1.9 s | 2.3 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.