AppNexus vs DoubleClick Floodlight
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · DoubleClick Floodlight · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
0
Open Page Rank 8+
670
11
Open Page Rank 7+
2,747
24
Open Page Rank 6+
5,157
34
Open Page Rank 5+
8,426
43
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · DoubleClick Floodlight · share of sites in each country using one or the other
United States
55,306
299
United Kingdom
25,318
172
Canada
24,555
195
India
18,466
179
Germany
18,026
164
France
17,057
160
Australia
16,016
143
Spain
15,020
146
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | DoubleClick Floodlight |
|---|---|---|
| LCP | 1.9 s | 2.3 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.