AppNexus vs EthicalAds
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · EthicalAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
4
Open Page Rank 8+
670
19
Open Page Rank 7+
2,747
60
Open Page Rank 6+
5,157
88
Open Page Rank 5+
8,426
125
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · EthicalAds · share of sites in each country using one or the other
United States
55,306
230
United Kingdom
25,318
118
Canada
24,555
92
India
18,466
198
Germany
18,026
116
France
17,057
88
Australia
16,016
73
Spain
15,020
78
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | EthicalAds |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 100 ms | 25 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
EthicalAds to AppNexus
| Domain | When |
|---|---|
| learnopengl.com | Mar 2026 |