AppNexus vs EthicalAds
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · EthicalAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
47
4
Open Page Rank 8+
689
18
Open Page Rank 7+
2,812
57
Open Page Rank 6+
5,269
85
Open Page Rank 5+
8,688
124
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · EthicalAds · share of sites in each country using one or the other
United States
63,153
278
United Kingdom
28,394
137
Canada
28,277
105
India
21,189
216
France
20,122
125
Germany
20,086
138
Australia
18,205
82
Spain
17,003
94
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | EthicalAds |
|---|---|---|
| LCP | 1.9 s | 1.3 s |
| INP | 100 ms | 25 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 550 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
EthicalAds to AppNexus
| Domain | When |
|---|---|
| learnopengl.com | Mar 2026 |