AppNexus vs EthicalAds
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · EthicalAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
43
4
Open Page Rank 8+
654
19
Open Page Rank 7+
2,730
58
Open Page Rank 6+
5,140
86
Open Page Rank 5+
8,455
123
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · EthicalAds · share of sites in each country using one or the other
United States
53,163
229
United Kingdom
24,886
117
Canada
24,461
92
India
18,232
193
Germany
17,552
110
France
16,584
94
Australia
15,760
65
Spain
15,151
86
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | EthicalAds |
|---|---|---|
| LCP | 1.9 s | 1.3 s |
| INP | 100 ms | 50 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
EthicalAds to AppNexus
| Domain | When |
|---|---|
| learnopengl.com | Mar 2026 |