AppNexus vs Google Ads

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Google Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Google Ads · share of sites in each country using one or the other

United States 55,306

7,251

Japan 9,836

21,422

United Kingdom 25,318

2,383

Canada 24,555

2,348

India 18,466

2,335

Germany 18,026

1,692

France 17,057

1,608

Australia 16,016

1,947

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Google Ads sites