AppNexus vs Linkedin Ads

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Linkedin Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Linkedin Ads · share of sites in each country using one or the other

United States 55,306

9,045

United Kingdom 25,318

5,308

Canada 24,555

4,190

India 18,466

6,466

Germany 18,026

4,283

France 17,057

3,828

Australia 16,016

2,941

Spain 15,020

3,481

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Linkedin Ads sites