AppNexus vs Smart Ad Server

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Smart Ad Server · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Smart Ad Server · share of sites in each country using one or the other

United States 63,153

5,017

Canada 28,277

3,149

United Kingdom 28,394

2,802

France 20,122

3,240

India 21,189

2,004

Germany 20,086

2,907

Spain 17,003

2,967

Australia 18,205

1,659

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Smart Ad Server sites