AppNexus vs Snap Pixel
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
1
Open Page Rank 8+
670
3
Open Page Rank 7+
2,747
22
Open Page Rank 6+
5,157
44
Open Page Rank 5+
8,426
105
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Snap Pixel · share of sites in each country using one or the other
United States
55,306
3,861
United Kingdom
25,318
1,918
Canada
24,555
1,737
India
18,466
2,036
Germany
18,026
1,310
France
17,057
1,429
Australia
16,016
1,275
Spain
15,020
873
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Snap Pixel |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 100 ms | 125 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AppNexus to Snap Pixel
| Domain | When |
|---|---|
| studyhelp.de | Dec 2025 |
Snap Pixel to AppNexus
| Domain | When |
|---|---|
| naternal.com | Nov 2025 |