AppNexus vs Snap Pixel
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
47
1
Open Page Rank 8+
689
3
Open Page Rank 7+
2,812
19
Open Page Rank 6+
5,269
42
Open Page Rank 5+
8,688
106
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Snap Pixel · share of sites in each country using one or the other
United States
63,153
4,429
United Kingdom
28,394
2,209
Canada
28,277
2,026
India
21,189
2,324
France
20,122
1,662
Germany
20,086
1,463
Australia
18,205
1,402
Spain
17,003
954
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Snap Pixel |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AppNexus to Snap Pixel
| Domain | When |
|---|---|
| studyhelp.de | Dec 2025 |
Snap Pixel to AppNexus
| Domain | When |
|---|---|
| naternal.com | Nov 2025 |
| stevemadden.com | Aug 2025 |