AppNexus vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Taboola · share of sites in each country using one or the other

United States 53,163

17,937

United Kingdom 24,886

9,360

Canada 24,461

8,752

India 18,232

9,065

Germany 17,552

8,514

France 16,584

7,098

Australia 15,760

6,278

Spain 15,151

6,659

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Taboola sites