AppNexus vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Taboola · share of sites in each country using one or the other

United States 55,306

17,781

United Kingdom 25,318

9,407

Canada 24,555

8,810

India 18,466

9,107

Germany 18,026

8,624

France 17,057

7,250

Australia 16,016

6,370

Spain 15,020

6,512

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Taboola sites