AppNexus vs Yieldlab
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Yieldlab · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
0
Open Page Rank 8+
670
1
Open Page Rank 7+
2,747
3
Open Page Rank 6+
5,157
3
Open Page Rank 5+
8,426
5
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Yieldlab · share of sites in each country using one or the other
United States
55,306
53
United Kingdom
25,318
49
Canada
24,555
36
India
18,466
35
Germany
18,026
97
France
17,057
56
Australia
16,016
29
Spain
15,020
53
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Yieldlab |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Yieldlab to AppNexus
| Domain | When |
|---|---|
| hartware.de | Feb 2026 |