Appsflyer vs Facebook Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Appsflyer · Facebook Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Appsflyer · Facebook Pixel · share of sites in each country using one or the other

United States 1,874

606,740

Brazil 938

212,674

India 1,365

209,979

United Kingdom 1,230

191,995

Canada 1,061

156,840

Germany 1,120

133,751

Italy 885

131,187

Australia 851

130,501

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Appsflyer sites · All Facebook Pixel sites