Appsflyer vs Facebook Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Appsflyer · Facebook Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Appsflyer · Facebook Pixel · share of sites in each country using one or the other

United States 1,868

611,008

Brazil 910

214,285

India 1,339

210,862

United Kingdom 1,245

192,259

Canada 1,066

157,641

Germany 1,142

136,373

Australia 839

132,758

Italy 893

126,077

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Appsflyer sites · All Facebook Pixel sites