Assertive Yield vs Criteo
Head-to-head usage across the sites we track.
Top sites by authority
Assertive Yield · Criteo · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
40
Open Page Rank 8+
0
668
Open Page Rank 7+
2
2,747
Open Page Rank 6+
4
4,994
Open Page Rank 5+
6
7,858
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Assertive Yield · Criteo · share of sites in each country using one or the other
United States
92
41,070
United Kingdom
39
23,599
Canada
49
22,368
Germany
31
19,382
India
28
17,749
France
27
17,018
Spain
14
15,932
Italy
14
15,643
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Assertive Yield | Criteo |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 125 ms | 125 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Assertive Yield to Criteo
| Domain | When |
|---|---|
| shareablymedia.com | Jan 2026 |
Criteo to Assertive Yield
| Domain | When |
|---|---|
| booksandbao.com | Apr 2026 |