Assertive Yield vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Assertive Yield · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Assertive Yield · Google AdSense · share of sites in each country using one or the other

United States 107

131,437

Japan 21

99,382

India 34

99,010

United Kingdom 62

60,052

France 39

59,932

Germany 42

58,831

Indonesia 30

55,856

Brazil 29

55,171

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Assertive Yield sites · All Google AdSense sites