Assertive Yield vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Assertive Yield · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Assertive Yield · Google Publisher Tag · share of sites in each country using one or the other

United States 92

69,280

United Kingdom 39

35,958

Canada 49

35,817

India 28

28,632

Germany 31

26,877

France 27

24,108

Spain 14

23,916

Australia 24

23,672

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Assertive Yield sites · All Google Publisher Tag sites