Assertive Yield vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Assertive Yield · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
106
Open Page Rank 8+
0
2,086
Open Page Rank 7+
2
9,028
Open Page Rank 6+
4
18,442
Open Page Rank 5+
6
33,189
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Assertive Yield · Microsoft Advertising · share of sites in each country using one or the other
United States
92
180,700
Italy
14
113,422
Germany
31
98,787
United Kingdom
39
87,840
France
27
76,969
Netherlands
19
64,450
India
28
59,005
Spain
14
58,253
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Assertive Yield | Microsoft Advertising |
|---|---|---|
| LCP | 1.9 s | 1.9 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.