Branch vs MailChimp
Head-to-head usage across the sites we track.
Top sites by authority
Branch · MailChimp · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
16
55
Open Page Rank 8+
90
881
Open Page Rank 7+
198
3,928
Open Page Rank 6+
285
8,381
Open Page Rank 5+
405
16,023
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Branch · MailChimp · share of sites in each country using one or the other
United States
2,299
161,030
United Kingdom
1,417
74,844
Canada
1,181
48,970
India
1,543
47,917
France
999
37,876
Australia
924
37,236
Italy
849
37,051
Germany
990
36,354
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Branch | MailChimp |
|---|---|---|
| LCP | 2.5 s | 2 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.