Braze vs MailChimp

Head-to-head usage across the sites we track.

Top sites by authority

Braze · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Braze · MailChimp · share of sites in each country using one or the other

United States 1,648

140,200

United Kingdom 1,032

64,810

Canada 1,018

41,963

India 995

40,362

Italy 714

33,400

Australia 995

31,343

Netherlands 698

31,497

Spain 757

31,220

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Braze sites · All MailChimp sites