Chitika vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Chitika · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
2
110
Open Page Rank 8+
2
2,103
Open Page Rank 7+
2
9,163
Open Page Rank 6+
2
18,722
Open Page Rank 5+
2
33,655
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Chitika · Microsoft Advertising · share of sites in each country using one or the other
United States
22
180,700
Italy
10
113,422
Germany
10
98,787
United Kingdom
15
87,840
France
9
76,969
Netherlands
7
64,450
India
18
59,005
Spain
9
58,253
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Chitika | Microsoft Advertising |
|---|---|---|
| LCP | 1.9 s | 1.9 s |
| INP | 50 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.