Chitika vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Chitika · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
2
109
Open Page Rank 8+
2
2,084
Open Page Rank 7+
2
9,035
Open Page Rank 6+
2
18,455
Open Page Rank 5+
2
33,215
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Chitika · Microsoft Advertising · share of sites in each country using one or the other
United States
22
179,390
Italy
10
106,385
Germany
11
100,083
United Kingdom
14
87,382
France
8
73,584
Netherlands
7
63,866
India
17
59,833
Canada
12
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Chitika | Microsoft Advertising |
|---|---|---|
| LCP | 2.2 s | 1.9 s |
| INP | 50 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 1000 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.