Chitika vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Chitika · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
2
108
Open Page Rank 8+
2
2,055
Open Page Rank 7+
2
8,925
Open Page Rank 6+
2
18,225
Open Page Rank 5+
2
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Chitika · Microsoft Advertising · share of sites in each country using one or the other
United States
26
194,280
Italy
9
120,089
Germany
12
109,223
United Kingdom
13
96,386
France
9
85,328
Netherlands
7
71,387
India
20
66,986
Canada
13
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Chitika | Microsoft Advertising |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 1000 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.