ConvertKit vs MailChimp

Head-to-head usage across the sites we track.

Top sites by authority

ConvertKit · MailChimp · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ConvertKit · MailChimp · share of sites in each country using one or the other

United States 7,034

142,004

United Kingdom 2,496

65,019

Canada 2,570

42,102

India 2,075

41,567

Australia 1,754

32,722

Germany 1,077

31,989

Italy 563

31,919

France 801

31,178

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ConvertKit sites · All MailChimp sites