Criteo vs Google Ads

Head-to-head usage across the sites we track.

Top sites by authority

Criteo · Google Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Criteo · Google Ads · share of sites in each country using one or the other

United States 41,070

7,095

Japan 14,399

21,274

United Kingdom 23,599

2,372

Canada 22,368

2,325

Germany 19,382

1,652

India 17,749

2,327

France 17,018

1,592

Brazil 12,957

4,702

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Criteo sites · All Google Ads sites