Criteo vs PurpleAds
Head-to-head usage across the sites we track.
Top sites by authority
Criteo · PurpleAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
40
3
Open Page Rank 8+
668
5
Open Page Rank 7+
2,747
7
Open Page Rank 6+
4,994
11
Open Page Rank 5+
7,858
11
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Criteo · PurpleAds · share of sites in each country using one or the other
United States
33,721
150
United Kingdom
19,408
82
Canada
17,627
70
Germany
17,580
68
France
15,473
63
India
15,340
137
Spain
14,929
58
Japan
14,492
55
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Criteo | PurpleAds |
|---|---|---|
| LCP | 2 s | 2.1 s |
| INP | 125 ms | 100 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 1000 ms |
Median site's p75 values from the Chrome UX Report, Oct 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Criteo to PurpleAds
| Domain | When |
|---|---|
| baucemag.com | Dec 2025 |
| kitblog.xyz | Nov 2025 |