Criteo vs Smart Ad Server

Head-to-head usage across the sites we track.

Top sites by authority

Criteo · Smart Ad Server · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Criteo · Smart Ad Server · share of sites in each country using one or the other

United States 41,070

4,364

United Kingdom 23,599

2,443

Canada 22,368

2,754

Germany 19,382

2,548

France 17,018

2,741

India 17,749

1,765

Spain 15,932

2,660

Italy 15,643

2,432

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Criteo sites · All Smart Ad Server sites