Criteo vs Taboola

Head-to-head usage across the sites we track.

Top sites by authority

Criteo · Taboola · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Criteo · Taboola · share of sites in each country using one or the other

United States 41,070

17,937

United Kingdom 23,599

9,360

Canada 22,368

8,752

Germany 19,382

8,514

India 17,749

9,065

France 17,018

7,098

Spain 15,932

6,659

Italy 15,643

6,240

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Criteo sites · All Taboola sites