Criteo vs Tapad

Head-to-head usage across the sites we track.

Top sites by authority

Criteo · Tapad · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Criteo · Tapad · share of sites in each country using one or the other

United States 33,721

11,781

United Kingdom 19,408

6,604

Canada 17,627

6,807

Japan 14,492

9,300

Germany 17,580

4,567

India 15,340

4,785

France 15,473

4,118

Spain 14,929

4,173

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Oct 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Criteo sites · All Tapad sites