Dotdigital vs MailChimp
Head-to-head usage across the sites we track.
Top sites by authority
Dotdigital · MailChimp · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
3
55
Open Page Rank 8+
25
881
Open Page Rank 7+
93
3,928
Open Page Rank 6+
184
8,381
Open Page Rank 5+
358
16,023
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Dotdigital · MailChimp · share of sites in each country using one or the other
United States
1,981
161,030
United Kingdom
1,686
74,844
Canada
836
48,970
India
908
47,917
France
706
37,876
Australia
978
37,236
Italy
510
37,051
Germany
675
36,354
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Dotdigital | MailChimp |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
MailChimp to Dotdigital
| Domain | When |
|---|---|
| esschertdesign.com | Jan 2026 |
| homeandrv.com.au | Sep 2025 |
| jaggards.com.au | Aug 2025 |
| sure-green.com | Jul 2025 |