DoubleClick Floodlight vs Google AdSense
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Floodlight · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
40
Open Page Rank 8+
12
725
Open Page Rank 7+
22
3,365
Open Page Rank 6+
33
7,093
Open Page Rank 5+
42
13,183
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Floodlight · Google AdSense · share of sites in each country using one or the other
United States
328
131,437
Japan
138
99,382
India
202
99,010
United Kingdom
201
60,052
France
189
59,932
Germany
189
58,831
Indonesia
140
55,856
Brazil
147
55,171
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Floodlight | Google AdSense |
|---|---|---|
| LCP | 2.2 s | 2.1 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.