DoubleClick Floodlight vs Google AdSense
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Floodlight · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
41
Open Page Rank 8+
11
701
Open Page Rank 7+
24
3,334
Open Page Rank 6+
35
6,905
Open Page Rank 5+
44
12,679
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Floodlight · Google AdSense · share of sites in each country using one or the other
United States
298
115,171
India
182
86,154
Japan
125
85,746
United Kingdom
173
52,541
Germany
157
50,132
France
157
48,998
Brazil
125
48,969
Indonesia
121
47,033
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Floodlight | Google AdSense |
|---|---|---|
| LCP | 2.3 s | 2 s |
| INP | 125 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.