DoubleClick Floodlight vs Google AdSense
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Floodlight · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
41
Open Page Rank 8+
11
704
Open Page Rank 7+
24
3,297
Open Page Rank 6+
34
6,881
Open Page Rank 5+
43
12,836
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Floodlight · Google AdSense · share of sites in each country using one or the other
United States
299
116,489
India
179
87,419
Japan
124
86,744
United Kingdom
172
53,239
Germany
164
51,378
France
160
50,047
Brazil
125
49,841
Indonesia
119
47,737
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Floodlight | Google AdSense |
|---|---|---|
| LCP | 2.3 s | 2.1 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.